Iwalola Sobowale

Achieved a +19.4 point increase in Moniepoint's NPS (from +30 to +49.4) and a 10.7pp reduction in Detractor share by systematically diagnosing top churn drivers across 100,000+ customer responses and converting them into a prioritized product backlog.

Established Moniepoint's first Kano model product backlog framework, mapping 100+ customer needs across 12+ thematic areas, converting qualitative and quantitative data into actionable product, engineering, UX, and business briefs.

Pioneered AI-powered research operations by implementing Claude Code for automated synthesis and NotebookLM for knowledge management, making 3+ years of historical research instantly accessible and eliminating 'Knowledge Debt'.

Delivered comprehensive competitive intelligence studies, including evaluative and ethnographic research with 400+ hours and thousands of quant survey responses, identifying strategic differentiation opportunities against primary competitors.

Led foundational strategic research defining Moniepoint Group's new market positioning, resulting in a successful global rebranding effort.

Owned the full suite of CX KPIs (NPS, CSAT, CES) using Hera and Superset dashboards, driving Qualtrics-powered advanced CX management to align product development with live market needs.

Promoted human-centered design principles tailored to African user contexts, digital environments, and the realities of low-bandwidth, multilingual, and first-time smartphone users.

Drove initiatives to enhance product usability and accessibility across diverse African markets.

Delivered primary research studies for key clients including Quidax (State of Crypto Adoption in Nigeria 2025), Maiaddy (product-market fit for geospatial technology), and SuperteamNG (blockchain adoption barriers).

Maintained an active bid pipeline, including a project with Women's World Banking (2026), demonstrating sustained business development and market relevance.

Oversaw end-to-end research across diverse industries including web3, blockchain, AI, and technology companies operating in Nigeria.

Scaled Research & Design Ops to achieve a 3x improvement in project delivery speed and a 15% improvement in design team productivity by aligning product, business, technology, and design workflows.

Reduced project execution time by 40% through strategic restructuring of the research-to-design handoff process.

Drove a 10.5% increase in B2B user satisfaction and a 9.8% boost in retention for key consumer products through evidence-based product interventions.

Formulated market entry strategies for new geographies through deep market and behavioral analysis, informing Interswitch's expansion decisions in East Africa.

Improved the App Store/Play Store rating from 3.4 to 4.2 stars for the Tecno Camon 18 camera, directly impacting product quality based on research outcomes.

Awarded 'Best Newcomer' (2021) for immediate measurable impact on product quality within the first year.

Developed and launched digital solutions for early-stage startups, encompassing critical financial applications like savings/loan and property finance.

Translated complex user needs into intuitive and effective product designs, supporting venture capital portfolio growth.

Optimized branch-level and e-banking experiences through cross-functional collaboration with CX and operations teams.

Contributed to a 5% increase in digital adoption by implementing user-centric improvements.

Exceeded regional sales targets by designing and executing innovative sales strategies.

Achieved a 9% month-over-month revenue growth in the first fiscal year, demonstrating strong leadership and strategic execution.

Successfully managed a diverse portfolio of corporate cases, specializing in debt recovery and risk mitigation strategies.

Implemented effective solutions to reduce financial exposure and enhance client asset protection.